Question

The process of defining, dividing, and subdividing a large homogenous market into clear identifiable segments having similar needs, wants, or demand characteristics is identified as _______.

Answer 1

The process of defining, dividing, and subdividing a large homogenous market into clear identifiable segments is Market segmentation.

What is Market segmentation?

Market segmentation can be regarded as the process involving aggregation of  prospective buyers base on what they needs into different segments so as to suite the market.

Therefore, Market segmentation is been done base on the demand characteristics.  

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