"Stockton entered the market in China and found that it needed to balance..." This is an example of a company using a multi-domestic strategy. This is further explained below.
What is the multi-domestic strategy?
Generally, multi-domestic strategy in the market is simply defined as businesses, a multi-domestic approach means tailoring their product and marketing strategies for each country in order to maximize local response.
In conclusion, Just like any other business strategy, a company's multinational strategy must be implemented.
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