Strategic positioning is not a goal of the promotion mix. As strategic, position is not involved in the promotional mix. Promotional mix is related to the selling and promotion.
What is promotional mix?
Promotional mix is the different combination of the methods of marketing and promotions. It has different features from which a person can promote their business.
Advertising, Public relations or publicity, Sales promotion, Direct marketing and Personal selling are the five elements of the promotional mix.
Thus, it is strategic positioning.
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