Question

SOCIOLOGY

2. According to Ms. Barrios, what was the motivation behind the marketer's targeting in this
instance? Discuss whether you agree with her analysis or not and why.
3. Explain what Ms. Barrios and her team learned from the tournaments they conducted around
the world when it comes to marketing on the basis of gender.
4. List some of the gender stereotypes that Ms. Barrios mentions are often repeated in the
marketing world. Have you heard of these stereotypes before? Can you think of others that are
similar?
5. Write a paragraph that discusses your opinion of marketing to a person's gender. Are there
specific products that should be marketed to gender? Is gender based marketing helpful or
harmful?

Answer 1

The act of Marketing to different genders is Gender based. The marketing to a person's gender is good as one target the uniqueness of a gender and uses it.

What is  Gender based marketing?

This is known to be a form of marketing  that is said to capitalize on the different properties that can be attributed to men and women, and also in terms of physical characteristics and interests.

Note that by targeting the  Behavioral and psychological differences that exist between men and women, one can use it as a central focus in terms of marketing and thus I believe it is good to use this method..

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