A store offers some customers a coupon and then counts how many customers return to the store to shop again. The two-way table shows the results of this experiment.
Offered coupon Not offered coupon
Returned to store 85 60
Did not return to store 25 38
Select a word or phrase from the drop-down menus to correctly complete the statements describing the association.
More customers who returned to the store were 1offered a coupon. More customers who did not return to the store were 2not offered a coupon. There 3does appear to be an association between whether a customer received a coupon and the customer’s tendency to return to the store to shop again.