Question

Jose Ortega considered his options carefully to decide how his company should respond to a customer's complaint. In the end, he decided to treat the customer like he hoped a company would treat him if he reported a problem with a product he bought. He gave the customer a refund. He is using the _____ test.

Answer 1

He gave the customer a refund. He is using the integrated marketing test. as, In the end, he decided to treat the customer like he hoped a company would treat him if he reported a problem with a product he bought.

What is meant by integrated marketing?

Integrated marketing is a method for providing a consistent, comprehensive narrative all across your company's marketing platforms.

Customers can interact with a business in a consistent manner thanks to integrated marketing.

Thus, He is using the integrated marketing test.

For more information about integrated marketing, click here:

https://brainly.com/question/14691440

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