Question

If the gross rating points of a popular talk show are 89 and the reach is 56, what is the frequency at which the viewers will watch advertisements that air during the show?
A.
1.4
B.
1.7
C.
1.5
D.
1.8
E.
1.9

Answer 1

If the gross rating points of a popular talk show are 89 and the reach is 56, the frequency at which the viewers will watch advertisements is mathematically given as

F=1.5

What is the frequency at which the viewers will watch advertisements that air during the show?

Generally, the equation for GPR is mathematically given as

CPR=Reach*frequencey*100

Therefore

CPR=Reach*frequencey

F=R/GRP

F=89/56

F=1.5

In conclusion,  the frequency

F=1.5

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