Making the business case is one of the biggest challenges when companies are committed to sustainability. As sustainability is the better because it takes the business in a long run.
As the modern world, the risk of taking business in a long run becomes difficult because frequently change in technologies and trends of business.
Some challenges of sustainability are Loss of trust in the global corporation, Transparency is the new norm, Rapidly growing inequality, increased hazards and risks to business.
Thus, Making the business case is one of the biggest challenges
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