Competitors. Firms join an union and set market prices below their costs, even if they lose money in the short term because they are driving out competitors.
Prices are set low in a predatory pricing system in order to drive out competitors and create a monopoly.
Consumers may benefit in the short term from cheaper costs, but they will suffer in the long run if the programme succeeds in removing competition, which would result in higher prices and a reduction in choice.
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