Social shopping focuses on Option B. Social shopping is a type of e-commerce in which shoppers' friends participate in the shopping process.
Social shopping platforms and apps are far larger on the commerce spectrum than the name implies. These are systems and programs that enable firms to turn their social media channels into social shops. Social purchasing has numerous advantages for both companies and individuals.
Customers can interact with your brand, post reviews, and ask questions more easily using social commerce. It provides your customers with a human connection that traditional e-commerce does not.
For more information about social shopping Refer to the link:
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