Internal and external analysis is the perspective on the balanced scorecard approach focuses on the analysis of different types of customers, their level of satisfaction, and the processes used to deliver products and services to customers.
An internal analysis is a thorough examination of a company's internal components, both tangible and intangible, such as resources, assets, and processes.
The external analysis is the evaluation of the external forces like the competitors, taste and preferences of the customers, profitability and volatility.
Thus, internal and external analysis is the perspective.
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