Question

Flawed ways to pursue competitive efforts that will successfully differentiate a company's branded footwear from the branded offerings of rival companies include

Answer 1

Focusing only on one differentiating feature is a flawed way to pursue competitive efforts that will differentiate a business.

How is differentiation effective?

Differentiation is a competitive advantage that occurs through market segmentation, the positioning of the company and its products and services. Must meet the criteria:

• Importance
• Spotlight
• Exclusivity
• Accessibility
• Superiority
• Profitability

Therefore, a company that wants to differentiate itself from its competitors must focus on several resources that help change the consumer's perception of differentiation.

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