Question

In the hotly competitive auto industry, Geely faces high pressure for cost reductions. The company also sells its Volvo brand to the same high-income, safety-conscious buyer the world over. The best strategy for Geely is a(n) __________ strategy.

Answer 1

Global standardization is the best strategy for Geely to device when faces high pressure for cost reductions.

What is Global standardization?

Global standardization serves as the marketing approach which involves using of standard marketing strategies to promote products internationally.

Conclusively, Global standardization can help a firm facing high pressure for cost reductions.

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