Question

Gnosis Inc. is an energy drink manufacturer. A white racing stag on a purple background is the logo on all of its drinks. When consumers see the logo, they immediately associate it with the brand. This increases the chances of them buying the energy drink. In this case, the logo of the brand is an example of a

Answer 1

Given that the logo of the brand is what makes people to buy when they see it, it is an example of a retrieval cue.

What is a retrieval cue?

This is the cognitive and the phsyical environment of a person that helps them to recall certain things.

The cue here helps people to but the brand of this drink because they have become so familiar with it.

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