In order to gauge attitudes about reports that its beef was barely meat, Taco Bell encouraged consumers to call a toll-free phone line and leave feedback. Taco Bell used _____ to measure public attitude.

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19-04-2022
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In order to gauge attitudes about reports that its beef was barely meat, Taco Bell encouraged consumers to call a toll-free phone line and leave feedback. Taco Bell used _____ to measure public attitude.

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jaquelinefvr jaquelinefvr · Answer 1 · 2022-04-26T13:30:50+02:00

By encouraging consumers to call a toll-free phone line and leave feedback about their products, Taco Bell used opinion sampling to gauge public attitude.

What are the advantages of opinion sampling?

Through this telephone survey technique, TacoBell achieves faster completion of the survey, as well as being a more flexible and emotional method of identifying public attitudes.

Therefore, an opinion sampling is an effective way for a company to identify the perception in relation to its products and services, as well as to strengthen the relationship with the consumer.

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