The process through which analysts sift through massive amounts of available data to identify unique patterns is called data mining.
What is data mining?
Dta mining is the generation of new information by examining large databases that are already in existence.
In data mining, raw data will be eventually turned to useful information which will be used to increase sales, develop marketing strategies, and decrease costs.
Hence, the process through which analysts sift through massive amounts of available data to identify unique patterns of behavior among different customer groups is called data mining.
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