Question

Nike works to ensure that all of its print and media advertisements are consistent with what the company is advertising in regard to footwear, clothing, and accessories. Nike is utilizing _______ to ensure this.

Answer 1

If Nike works to ensure that all of its media advertisements are consistent. Nike is utilizing integrated marketing communication (IMC)  to ensure this.

What integrated marketing communication (IMC)?

Integrated marketing communication (IMC)  can be defined as the process in which a company or an orgainzation tend to ensure that their brand advertisement is consistent  and unify with what they produced.

Integrated marketing communication  is important as it is a form of brand promotion and sales promotion.

Therefore Nike is utilizing integrated marketing communication (IMC)  to ensure this.

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