Advertising is capable of reducing economic well-being by generating increased consumerism, creating desire for products and making demand more elastic.
In the sense of increasing economic well-being, advertising is able to provide more information about prices and increased competition, which makes prices lower.
For a company, the development of advertising campaigns is a key factor in attracting and retaining consumers, with strategies that generate the need for the brand, generating value and loyalty.
Therefore, advertising is able to stimulate consumption and competitiveness, when it is effective, it generates profitability and positioning for an organization.
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