The ways where a seller interact with buyer to exchange goods and services are through the use of:
- Listen well to the customer and speak little.
- Use social or physical proof.
When does potential buyer and seller interact personally?
In Personal selling, there is a face-to-face selling method often used by a salesperson and it entails the use of interpersonal skills to influence a customer to buy a specific product.
Others are:
- Have any referral on ground.
- Make the interaction all about the buyer.
- The use of social media to exchange goods and services
- Being a trusted advisor in terms of sales and purchase.
- Show buyers proof or take them on a journey to see the product.
By doing the above, the customer can be assured that the product is genuine and may buy it.
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