Since people already know what the brand means, a firm use comfortably use the same brand name for new products which will require spending of  relatively less on marketing costs for the new product.
What is a Brand name?
A brand name refers to means a name that is applied by a manufacturer or organization to a particular product or service.
In conclusion, the use of same brand name for new products will lead to spending of relatively less on marketing costs for the new product because people already know what the brand.
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