Question

The basic function of marketing research is:___________
a. to conduct surveys and analyze results.
b. to gather information needed to help managers make better decisions.
c. to monitor market trends and developments.
d. All of these are correct.
e. to gather intelligence on competitors.

Answer 1

B. To gather information needed to help managers make better decisions.

Answer 2

The basic function of marketing research is to gather information needed to help managers make better decisions.

Hence, option b is correct.

What is Marketing research?

Marketing research is a process of gathering information about the target market and customers interest in the product or service.

What is Gather information?

Gather Information means collecting information about something.

What do yo mean by better decisions?

Better Decisions generally relates to the good decision that give the best outcome.

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