Question

Kentucky Fried Chicken, with 18,875 stores in 118 countries and territories around the world, changed their recipe (the spiciness) for various regions. Even within China, the spiciness varies from region to region. Their menu changed also; for example, in Shanghai, KFC serves porridge for breakfast and Peking Duck burgers for lunch. This example shows that multinational firms must _______.

Answer 1

Because KFC changed their recipe (the spiciness) for various regions, this shows that multinational firms must develop every new product for potential worldwide distribution.

What is new product development?

A new product development refer to a firm process of bringing in a new product to the marketplace.

In conclusion, the development of new product helps in potential worldwide distribution.

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