Mama C's Pizza instructs its telephone pizza order takers to pick up the telephone on the first ring and not to put customers on hold. When answering the telephone, an order taker must be energetic, friendly and let the customer hear the smile on his or her face. Mama C's guidelines for order takers' telephone answering behavior will influence which of the following service quality dimensions for Mama C's?
A) Reliability
B) Responsiveness
C) Assurance
D) Empathy
E) Tangibles
