Marketing managers can choose between three possible global ______, which range from selling the same product to introducing an entirely new product.'

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28-02-2022
Business

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Marketing managers can choose between three possible global ______, which range from selling the same product to introducing an entirely new product.'

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jaquelinefvr jaquelinefvr · Answer 1 · 2022-03-28T11:22:37+02:00

Global product strategies correspond to strategic possibilities that marketing managers can choose for the insertion of products in a global market.

What is product strategy?

It corresponds to a set of techniques and actions that an organization will use to promote its product in a given market, based on communication, functionality, quality and audience analysis.

Therefore, marketing managers can choose between three possible global product strategies for a company to generate value and market positioning.

Find out more about marketing strategies here:

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