Avery works for Proctor and Gamble as a market researcher in the United States. P&G is interested in launching a new line of shampoo in India and has asked her to look into doing research to support this decision. Since Avery is not familiar with the language or the culture, what should she do?

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22-02-2022
Business

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Avery works for Proctor and Gamble as a market researcher in the United States. P&G is interested in launching a new line of shampoo in India and has asked her to look into doing research to support this decision. Since Avery is not familiar with the language or the culture, what should she do?

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Parrain Parrain · Answer 1 · 2022-03-01T13:21:23+01:00

Because Avery does not understand the language or culture of India, to enable her research on the shampoo launch she should hire a local research firm.

Why is this the best way to go?

A local research firm would know the language and culture of India and so would be able to find better insight than Avery could.

All Avery has to do is to pay the local firm and they will do the work and document their findings in English or any other language that Avery would prefer.

In conclusion, Avery should hire a local firm.

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