When a wine company focuses on creating products while relying on other business partners to fill in the supply chain gaps, it is creating b. a channel strategy.
What is a channel strategy?
A channel strategy involves the use of the commerce chain to reach the end-users of the wine company's goods.
The company is not using a marketing strategy, which is broader in outlook nor a pricing strategy, which is one of the marketing strategies.
Answer Options:
a. a marketing strategy
b. a channel strategy
c. a pricing strategy
Thus, the wine company is using a channel strategy so that it can concentrate on its specialty of creating unique products instead of directly reaching out to consumers.
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