Market segmentation to help Stephanie grow her catering business is important as profiling for groups of customers helps marketers develop communication and promotion plans to reach that specific group of customers.
What is market segmentation?
Corresponds to the study and research of potential consumers in a market that seeks to divide them into different groups that have similar characteristics, such as preferences and needs, to identify the target audience most aligned with a company's business.
Therefore, through market segmentation, a company is able to identify its potential consumer in a heterogeneous market, being a marketing tool that helps in aligning products and services to consumer needs and desires.
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