Question

Dell manufactures all the necessary components for its desktops and laptops. It assembles these components into basic computers that can be sold in stores and also assembles products to the exact specifications of customers. Dell is engaged in ______.

Answer 1

In the above scenario, Dell is engaged in mass customization.

Why is mass customization vital?

Mass customization is known to be the act or a marketing and manufacturing method that is known to use the combination of the flexibility and personalization of custom made goods with the low unit costs that are linked with mass production.

Mass customization is known to be a useful marketing solution for getting and retaining consumers and creating a long term relationships with them.

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