please help
From Businesses Intensify Pitch for 'Savviest Generation Ever' by Dave Carpenter © 2012 The Associated Press
The teen marketing mania is evident in the proliferation of research surveys and in conferences like the one this fall in Chicago, which participants paid $1,599 to attend.
Pizza Hut hosts "roundtable discussions" with articulate teens via e-mail to make sure it's on the right track with their tastes. It has even invited some in to the company boardroom for a pizza lunch with its executives.
"People have been marketing to teens for years, but treating them as intelligent consumers is a new concept," says Kevin Umeh, head of the market research firm Element. His company provides insights on trends derived from 50,000 interviews with teens each month.
Which of the following best summarizes the passage? (3 points)
Companies are going crazy to interview teens. They invite teens for pizza to talk to them and to find out if they like their pizza. They interview 50,000 teens each month.
Companies are asking teens for input on marketing decisions. They treat teens as intelligent consumers and seek out their opinions through emails, luncheon meetings, and interviews.
Market research firms prepare surveys and pay a lot of money to attend conferences. They interview teens. Pizza Hut buys them lunch sometimes.
Roundtable discussions via e-mail help companies like Pizza Hut market to teens. Pizza Hut even invites teens to meet the executives and treats them as intelligent consumers.
