Celebrate Corp. is an apparel company. After a slow start, it saw a steep rise in the number of its customers and a remarkable increase in its profits. However, with the launch of competing apparel manufacturers in the market, the profits of Celebrate have started declining. To sustain its growth in the market, the managers of Celebrate should _______.

Respuesta :

To sustain its market growth, the managers of Celebrate Corp. should b. shift to aggressive brand advertising and open new branches.

What is aggressive brand advertising?

Aggressive brand advertising involves the use of provocative tactics to generate and capture the attention of the intended audience (customers).

Aggressive branding draws attention to itself by creatively depicting competitors in a bad light.


Answer Options:

a. suggest top management to reduce the number of employees in the company

b. shift to aggressive brand advertising and open new branches

c. distribute the company's products at limited outlets

d. focus on primary demand stimulation rather than advertising to the brand

Thus, to sustain its market growth, the managers of Celebrate Corp. should choose Option b.

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