Amberger Products competes in consumer electronics where there is a high level of market and technological uncertainty. To address these challenges, Amberger Products does not commit itself to a particular product design or features early on; instead, it is geared to quickly and inexpensively assess if it has succeeded or failed with a design or feature, learn from its past, regroup and try again quickly. The option that Amberger Products uses is called a ________ option.

Question

18-02-2022
Business

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Amberger Products competes in consumer electronics where there is a high level of market and technological uncertainty. To address these challenges, Amberger Products does not commit itself to a particular product design or features early on; instead, it is geared to quickly and inexpensively assess if it has succeeded or failed with a design or feature, learn from its past, regroup and try again quickly. The option that Amberger Products uses is called a ________ option.

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Tundexi Tundexi · Answer 1 · 2022-02-23T10:30:39+01:00

The positioning option is used by Amberger Product because its enables them to quickly and inexpensively assess if it has succeeded or failed with a design or feature.

What is positioning in business?

In business, the term "positioning" refers to a concept that helps to outlines what a business should do to market its product or service to its customers.

In conclusion, the positioning option is used by Amberger Product because its enables them to quickly and inexpensively assess if it has succeeded or failed with a design or feature.