Surprisingly in 2020, it came as an unpleasant surprise. Nandini Jammi’s advertiser boycotts scared brands away from journalism and into shady ad tech.
- Being the cofounder of a media campaign called Sleeping Giants, Jammi had perfected the art of pressuring advertisers to stop funding websites that peddle unacceptable content.
The effect of Sleeping Giant
In 2017, Sleeping Giants attained national awareness when its viral demonstration on social media helped cause a 90 percent drop in Breitbart News’ ad revenue—kneecapping one of the most important and tension raising right-wing publications of the 2016 election.
Therefore, Nandini raises awareness through an online demonstration via social media.
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