Question

Unilever offers its Dove brand of body wash to several groups: one geared toward women, one for men, and one for babies. By taking the overall market and dividing it into smaller, similar groups, Unilever is engaged in ______.

Answer 1

Unilever is engaged in market segmentation because its took the overall market and divided it into smaller, similar groups.

What is market segmentation?

A market segmentation refers to breaking down of market into series of segment bases on age, geographic location, occupation for marketing purpose.

In conclusion, the firm is engaged in market segmentation because its took the overall market and divided it into smaller, similar groups.

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