It is important for modern firms to build and maintain ______ by conducting ethical and transparent transactions.

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31-01-2022
Business

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It is important for modern firms to build and maintain ______ by conducting ethical and transparent transactions.

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jayilych4real jayilych4real · Answer 1 · 2022-02-10T10:57:42+01:00

The singular thing which is important for modern firms to build and maintain by conducting ethical and transparent transactions is:

Consumer trust

What is Consumer Trust?

This refers to the belief which a customer has in a particular business, usually because of its ethical and transparent practises.

With this in mind, we can see that if modern firms fail to build this consumer trust, then they stand the risk of losing their customer base to their competition.

Read more about consumer trust here:
https://brainly.com/question/1872126