People have different kinds of appeal. The option that does not appeal to her is Recruiting a nutritionist to answer members' diet-related questions on the center's website.
A nutritionist is known to be an experienced person in the aspect or use of food and nutrition to boast health and manage diseases.
To appeal to a person means to to bring up or spike a sympathetic response or interest of another person about an idea that appeals to him. The option above did not really appeal to her.
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