The philosophy which Vineyard Vines is utilizing by understanding its customers’ needs is known as:
- Societal marketing orientation
Societal marketing orientation
This refers to the type of marketing where a company makes its marketing decisions based on the long term interests of the society and not just based on current demand.
With this in mind and from the complete text, we can see that Vineyard Vines makes use of this concept to market their goods.
Read more about marketing here:
https://brainly.com/question/25369230
