Question

A company conducts primary research by watching its non-customers and customers purchase, shop, return products, give positive and negative feedback, and engage in a variety of behaviors. What type of research did this company use?.

Answer 1

An observational research is the type of research used when the company conducted a primary research by watching its non-customers and customers purchase, shop, reaction etc

What is an observational research?

An observational research refers to a research conducted by a researcher with an aim to see what their subjects really do when they are confronted with different choices or situations.

In conclusion, the observational research is the type of research used when the company conducted a primary research by watching its non-customers and customers purchase, shop, reaction etc

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