Question

A marketing research firm wants to see if sales figures for a diet product will be affected by color of packaging (either red, green,
or brown). Independent or Dependent Variable?

Answer 1

The color of the packaging is the independent variable. This is because it is the factor that triggers the change in the dependent variable which in this case is sales figures.

What are the other kinds of variables in research?

The other kinds of variables in research are:

• confounding variable
• moderating variable
• controlling variable etc.

See the link below for more about Independent Variables:

https://brainly.com/question/82796