The market potential for the six-county area in gallons of beer sold will be 390,797 gallon
What is market potential?
A market potential means the likely sales of a product in a market sphere.
Market potential for Shannon’s = Population above 21 years * Consumption per adult * Shannon market share
Market potential = 3,546,253*3.8*0.029
Market potential = 390797 gallon
In conclusion, the market potential for the six-county area in gallons of beer sold will be 390,797 gallon
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