Question

A firm will fail to create a sustained competitive advantage when the a. fit between its internal strengths and the external environment is static. b. resource bundles exhibit heterogeneity and immobility. c. source of its competitive advantage is socially complex. d. source of its competitive advantage is causally ambiguous.

Answer 1

A firm will fail to create a sustained competitive advantage when fit between its internal strengths and the external is static.

What is Competitive advantage?

What is Competitive advantage?Competitive advantage can be a strategy or factors that allow a company to out perform another by producing goods and services better or cheaper.

• This requires strategic planning and good business management hence there is need for the environment to be dynamic.

• Being static is just going in one direction but ability to see things from different angle can bring about ideas that will increase a companies competitive advantage.

Therefore, A firm will fail to create a sustained competitive advantage when fit between its internal strengths and the external is static.

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