Question

The four seasons spa and salon has retained a marketing consultant to assist them with its annual strategic planning retreat. Shantelle stevens, the owner of the salon, is reviewing the agenda for the meeting and observes that the sequence of activities follows the strategic planning process discussed in her marketing class many years ago. What is the first activity the organization should pursue as part of its strategic planning process?.

Answer 1

Firms are known to have goals. the first activity the organization should pursue as part of its strategic planning process is to;

• Review or establish the organization's mission and goals.

What is the mission and goals of the Organization about?

The mission of any firm is said to show or depicts the organization's past and present by using or stating why the organization exists.

It also talks about the role a firm plays in society. Goals are said to be some key aims that organizations have to pursue so as to reach their visions and missions.

The best goals are regarded as SMART. which means: specific, measurable, achievable, realistic, and time-bound.

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