Question

The shifting balance from tangible goods to intangible services has marketing leaders adopting​ ________ as a guiding principle

Answer 1

A marketing leaders adopts a ​service-dominant logic as guiding principle when there is shift in balance from tangible goods to intangible services.

What is ​service-dominant logic?

This logic refers to a perspective which introduces a new method for articulating an alternative view of exchange and value creation in the markets.

In conclusion, sometimes, a marketing leaders adopts a ​service-dominant logic as guiding principle when there is shift in balance from tangible goods to intangible services.

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