Select a hospitality, travel or tourism business you admire. Using yourself as an “optimal” market target for the company, provide a minimum of eight of your own personal characteristics that reflect how you would fit as a market segment for their service(s), including at least one factor that relates to you from each of these categories: Demographic, psychographic, geographic and behavioral. Be sure to state the name of the business you're referring to when showing how you'd be an optimal market target for them
