The principles when trying to establish global ethical standards in relation to digital media refer to the respect and promotion of diversity in the digital media, with the inclusion of software and hardware technologies that include cultural aspects in their programming.
They must be established to create a moral sense to seek to understand the origin of ethics and its variability according to an individual's culture.
In the work environment, for example, global ethical standards must be established and shared to generate greater reliability, protection of individual values and a organizational culture focused on employee development.
Therefore, technology has the function of being a cultural disseminator and must be developed following a global ethic that induces the practice of good deeds, diversity and social development in multicultural environments.
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