It is an appeal to dysphemism when one uses a harsh, disparaging, or unpleasant expression instead of a more neutral one.
Dysphemism is the grammatical usage of curses, name-calling, or derogatory expressions. The purpose may be to insult a person or to release anger or frustration.
When one uses dysphemisms, the person refers to sensitive issues in a harsh or rude manner. It is unlike euphemism that softly refers to a sensitive issue. For example, instead of describing death as kicking the bucket, dysphemism describes it as going under six feet.
Thus, a harsh, disparaging, or unpleasant expression instead of a more neutral one shows the use of dysphemism.
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