A symbolic interactionist would say of a young shopper who goes to the mall looking for "cool" clothes, that "coolness" is a construct and not an objective fact.
It is a sociological theory about the construction and maintenance of society through social interactions that are learned and repeated through the process of socialization.
Therefore, a symbolic interactionist like Herbert Blumer would say that what makes a garment cool in the eyes of a young shopper is not its objective fact, but the construction and consumer perception learned about a particular garment.
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