The two major goals for a firm that implements an effective CRM program are;
- To capture new leads and move them through the sales process.
- To boost productivity and lower the overall costs of marketing and sales.
An effective CRM program;
The overall business goals of CRM systems are to help organizations by means of the following;
- 1. Capture new leads and move them through the sales process
- 2. Support and manage relationships with current customers to maximize their lifetime value to the company
- 3. Boost productivity and lower the overall costs of sales and marketing.
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