Question

Jacob sells commercial-grade kitchen equipment to major hotel chains and restaurants. Whenever he visits his customers, he looks to see if they are using the equipment for other tasks or have modified the equipment for some other purpose. These customers are examples of ________, who can provide ideas for new and improved products. Multiple Choice lead users laggards market testers concept testers

Answer 1

Customers who are able to provide ideas for new and improved products are called Lead Users.

Who are Lead Users?

• They use goods and services before the general public does.
• They recommend improvements that can then be applied before the goods are sold in large quantities.

Because lead users use goods and services first, they get to test it out to see where it can be improved. The feedback they provide allows for the goods and services to be better finetuned before they are sold en masse.

In conclusion, option A is correct.

Find out more on lead users at https://brainly.com/question/25574415.