The process adopted by the university in inviting its wealthiest alumni to join the board is an example of Co-optation.
What is Co-optation?
In business term, the term "Co-optation" is a process adopted by a firm by acculturating a smaller group with related interests because they will gain some values collectively therein.
In conclusion, the process that is adopted by the university in inviting its wealthiest alumni to join the board is an example of Co-optation.
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