The ad shows an adult man and a child shopping for fruit at a grocery store. It is possible to notice that there are common physical similarities between them, and it is possible that they are father and son.
Groups and group behavior are identified in the advertisement through the process of socialization, that is, the cultural formation of the individual.
Socialization
It refers to a cultural identity, which are the habits, values and behaviors learned through living in society. Primary socialization refers to the learning process in early childhood through the family, being a key agent in the process of formation of an individual's personality.
Culture is identified in the advertisement as coming from the child's socialization process. That is, it is possible to see him imitating his father's behavior when choosing a fruit at the grocery store, as if this were a habit learned at home.
A social scientist may be interested in studying the themes present in the advertisement by understanding how the socialization process is able to determine the culture, actions and behavior of individuals in society.
Therefore, through the socialization process it is possible to understand the interaction of individuals in society and ways to make it more developed and egalitarian.
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https://brainly.com/question/8833172
